Tuesday, July 8, 2008

DFO: Sneak a peek

*** UPDATE: DFO will be hosting a VIP preview on September 11th and will open to the public the following day ***

I received a sneaky email which leaked the exciting line-up of retail therapists coming soon to DFO (Direct Factory Outlet) in Fyshwick, due to open mid August. Can Canberra handle two outlet shopping towns? Will this lead to the demise of Brand Depot? Don't ask me, but maybe I can get you as keen as I am to check it out...

For Hot shoes and handbags: Steve Madden ; Kate Hill; and Rubi Shoes

For fab fashion Lili; and Mossman

Super chic Oroton; and hot homewares at Made In Japan

But there is so much more: Street style from Max Power, Industrie and Frat House. Shoes from Tony Bianco, Sketchers, Scooter, Birkenstock, Sandler and Novo.
Homewares from Form Home, Bay Leather Republic, Villa & Hut, Freedom and Beacon Lighting. More fashion from Garfunkle, Dotti, The entire Cotton On group (including Cotton On Body and Factorie, both new to Canberra), Table 8, Cue, Portmans, Witchery, Dianna Ferrari and the list goes on and on and on... I hope there's plenty of free parking!


Anonymous said...

I used to work at Homebush Olympic Pool, so DFO Sydney was a regular haunt for me. It could be hit and miss sometimes...
I'm looking forward to DFO Canberra though. The 'hits' are often enough to keep me coming back.
Sad that this has dashed the last vestige of hope that we might be getting an IKEA. (I read ages ago that it was to be a DFO, but still, a girl could hope.)

Barbara said...

I am very excited about DFO too, it will beat Brand Depot hands down.

I would be BESIDE myself if we got an IKEA though. Sigh.

Miss Em said...

Does DFO do discounts on those brands mentioned, or is it just another shopping mall?

ninaribena said...

I have to have an Ikea too... everyone is gagging for it!

Miss Em... this is from the DFO website "Our stores offer discontinued lines, previous seasons stock, current season end-of-lines and special purchases." hopefully better discounts than found at Brand Depot?

Laura said...

What a dismal disapointment Brand Depot turned out to be! Let's hope DFO is MUCH MUCH better!